Ludacris – “Conjure: A Hustler’s Spirit” (Mixtape Review)

At least the bottle looks pretty...

Alcoholic Propaganda…

First off, I have to say congratulations to Luda for his single “How Low” going digitally platinum (1 Million “Paid” Downloads). Does that make this song ringtone material? My sources say yes, but moving on..

I’m not sure about other people, but I know that I thoroughly enjoy albums and mixtapes from Ludacris. He’s one of my favorite rappers to watch because of how he fuses hip-hop and rap almost seamlessly. One of the first albums I ever went out and bought was “Word of Mouf”, so I’m genuinely interested to see what kind of moves he makes. Regardless of his ability to promote and keep artists (hi Shawnna!), he still puts out dope music, and here’s another mixtape that shows him acting a fool for the love of Conjure Cognac.

I feel like this was more of a promotion of alcohol than hip-hop/rap music...

Seriously, the whole mixtape is filled with him promoting the Cognac brand. Can’t say he’s not a businessman…  But despite the flow of the mixtape being interrupted several times from an interlude concerning the “beverage”, you do get a nice size of free music from the Mouf of the Souf, so I guess it’s nothing to really complain about.

The mixtape shows off Luda’s talent as he hops on other people’s songs and makes them his without any real effort.  He also has a couple of verses that some people might not have heard before, but if you generally follow Luda, none of this material will seem new.

Regardless of the few flaws on the tape, it’s still solid. It’s not the best tape he’s ever had, and it’s not even better than the last few mixtapes he put out, but they’re ok. It’s average for a mixtape. Let’s just hope his next album, “Battle of the Sexes”, puts him back on his normal grind.

Eljay’s Favorites

• “Born An O.G.” – w/ Ace Hood
• “We Getting Rich” w/ Playaz Circle
• “Everybody With Me”
• “Wasted”